The Future of TV Ads…
8:15pm Wednesday, May 30th, 2007 by Rolande
So, I just happened to skim through this article about how marketing companies are looking to partner with TV networks to alter the way advertisements are presented so that people can’t use the TiVo to fast forward past the ads. The ads will essentially become part of the TV program to fool the viewers into watching. Of course they make the reference to the Caveman ads from GEICO and how they are being made into a TV show.
The article was all serious and spelling doom for TV the way we know it, until I got to a quote from the Executive Vice President of NBC Universal’s Ad Sales. I did a double-take and just started cracking up. You just can’t make up good stuff like this…
