Rolandes Ramblings

Rolandes Ramblings
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Random Quote: Resisting temptation is easier when you think you'll probably get another chance later on.

 


Revenue Journal :: ABN-AMRO ads break the Rule of Specificity

4:00pm Wednesday, September 14th, 2005 by Rolande

From the day I started working for this company, I recognized that they had no ability to communicate at all with potential customers. Although I am not an expert in marketing or work in the field myself, both my wife and I have undergrad degrees in Marketing. Time and again we have both noticed what a horrible job they do with their ad campaigns. Someone upstairs needs to get a clue and fire the marketing department. They aren’t doing them any justice in the marketplace.

Revenue Journal :: ABN-AMRO ads and landing pages break the Rule of Specificity; never reveal what is being sold

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