Revenue Journal :: ABN-AMRO ads break the Rule of Specificity
4:00pm Wednesday, September 14th, 2005 by RolandeFrom the day I started working for this company, I recognized that they had no ability to communicate at all with potential customers. Although I am not an expert in marketing or work in the field myself, both my wife and I have undergrad degrees in Marketing. Time and again we have both noticed what a horrible job they do with their ad campaigns. Someone upstairs needs to get a clue and fire the marketing department. They aren’t doing them any justice in the marketplace.




